The Nesting Company, 29 rue Duret 75116 Paris - Uhlandstrasse 175 - 10719 Berlin  |  +33-1-7371-8087  |

The Project Demonstration Platform

SMARTCITY NOW! is an exhibition presenting full-scale, in situ urban innovations that prefigure the sustainable digital cities of the future.

In a fun, creative spirit, the exhibition takes innovation out of laboratories to give the general public a glimpse of the future. In this way, everyone can touch and try out the innovative projects of major brands and start-ups alike.

A city consists of #flows (energy, water, waste, mobility, etc.). Digital technology must optimize them, save resources, limit their impact, and make them work together for a better quality, sustainable, and reasonable life. SMARTCITY NOW! presents the innovative solutions that are making progress towards optimizing these flows.

The Exhibition

SMARTCITY NOW! has taken up the challenge of organizing a full-scale experiment, in which every exhibitor collaborates to demonstrate innovative, relevant solutions covering the main smart-city themes.


This is an opportunity to collaborate, co-create, present functional prototypes, suggest futuristic immersive scenarios, and invite everyone to understand and test them.

SMARTCITY NOW! demonstrates the relevance of innovative concepts. For example, a full-scale augmented reality shopping scene in which an Amazon Go-type purchase is made in a futuristic ephemeral micro-district.
Each experiment helps visitors become aware of these concepts before their market launch.

All exhibiting brands can organize workshops with their VIP clients, giving them an exclusive opportunity to interact under real conditions or in virtual reality with the prototypes they want to test.

Embark on a #FullScale experiment!

29, rue Duret 75116 PARIS

Uhlandstrasse 29 BERLIN 10719

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